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READER PROFILE

Database Trends and Applications (DBTA) magazine is distributed to key members of corporate information project teams. This includes corporate decision-makers, senior MIS and IT management, IT and MIS staff, specific project management and project staff, and managers from operation areas who serve as their departments' liaisons with IT departments.

DBTA readers are those people within their organization who conceptualize, research, plan, specify, implement and operate large-scale information projects within the enterprise, with a particular emphasis on online transactional and analytical systems and enterprise applications. The readership includes technologists, operational area specialists and other knowledge workers.

Circulation is 21,000 monthly in the United States.

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